FRANKFURT, GERMANY ( July 23, 2025) — Reju™, the purpose-driven, leading textile-to-textile regeneration company, is proud to announce that it has been named a Category Award Winner in the 2025 Just Style Excellence Awards, receiving top honors in the Environmental Award for Sustainable Regeneration.
The Just Style Excellence Awards, powered by GlobalData, recognize the most influential innovations and changemakers shaping the future of the apparel and textile industry. Reju™ was recognized for its practical, scalable solution to one of the industry’s most urgent challenges: turning post-consumer textile waste into a resource, not a liability.
Reju is addressing the urgent global challenge of textile waste of the 92 million tons generated annually, less than 1% is currently recycled. The company’s proprietary process transforms post-consumer and post-industrial textile waste into Reju Polyester, a high-performance, regenerated polyester with 50% lower carbon emissions than virgin alternatives. The company’s closed-loop system enables infinite regeneration of polyester without loss of quality, significantly reducing reliance on virgin materials.
A cornerstone of Reju’s innovation is Regeneration Hub Zero, its first purpose-built textile regeneration demo plant, located in Frankfurt, Germany. Completed just 12 months after Reju’s incorporation, the hub integrates technology originally developed by IBM Research and further advanced by Technip Energies, a global leader in engineering with 65+ years of experience. Regeneration Hub Zero serves as a demonstration model for future global sites and sets a new standard for circular infrastructure in the textile sector.
About Reju
Reju is a materials regeneration company focused on creating innovative solutions for regenerating polyester textiles and PET waste. Owned by Technip Energies and utilizing technology originating with IBM research, Reju is driven by our purpose to unlock infinite possibilities within finite resources and aims to establish a global textile recycling circular system to regenerate and recirculate polyester textiles. Learn more at https://www.reju.com/.